20 Years

From PDC to JRC

Jack Russell

A passion for people


Our values and beliefs

JRC Team

Positive people

Jack Sarah DW.JPG

Jack and Sarah  - Devizes Westminster Canoe Race

20 Year Journey 

In 2000 Jack Russell started Personal Development Coaching. He previously spent 10 years running an adventure centre at Kelly College, focusing on leadership and team development using the outdoors as a tool.

Personal Development Coaching's (PDC) vision was to motivate and inspire people from all walks of life to run better, positive strategies. In the early days we specialised in education, team development and using the outdoors to help people develop confidence, motivation, communication and skills for life.

Over the past 20 years we have helped and supported thousands of people through the medium of coaching to improve their personal leadership and the leadership of others.

We have been fortunate to work with Royalty, Olympic athletes, the military, NHS, air ambulance crews, Formula One teams, Rotary and hundreds of companies.


Jack has worked on almost every course and has been joined by some amazing staff with backgrounds in coaching leadership in the military, skiing to the North Pole, South Pole and Everest and flying rescue helicopters.


In 2016 we changed our name to Jack Russell Coaching as we saw a rise our coaching and leadership work and in 2020 we are launching a new website called Motivational Coaching. 


As a business we are passionate about people and giving people an experience that will last a lifetime. We believe strongly in experiential learning and coach theory backed up by practical experiences and ultimately hold people accountable for leading change in their personal lives and organisations.